Everyone of us is very familiar what As Seen On TV products or infomercials are since we always stumble upon them everytime we watch television. As Seen On TV products often runs for about 30-minutes or 2-minutes in between commercials. As Seen On TV products are sold by making the customers think that there is a problem, convince them that the product is the solution, explain why, and sell it an impulse price-point. Once the customer decides that he wants to buy the product, the direct-response mail-order is made thru a telephone call. Although it is a simple marketing strategy but As Seen On TV products are reported to generate an income of $400 billion dollars each year.
Another strategy in selling the As Seen On TV products is odd pricing or psychological pricing. This is based from the idea that the first digit of the price resonates the most considering that we read from left to right. This is why it is easier to convince customers to buy a product sold for $4.99 than a product sold for $5
Actors of As Seen On Tv products have excellent convincing skills. In addition, they mix in a bit of humor during their talk making the customers glued to their television screens.
As Seen On TV product details are explained thoroughly during the whole air-time. Unlike those products displayed on mall shelves where the details must be read. The customers can just listen and watch the actors provide a demo on how to use it.
As Seen On TV products is a great help for busy individuals. The customers can purchase the product from a simple telephone call.
What you see in the malls are also sold on As Seen On TV. They have a long list of products. Kitchen, household, automotive, cleaning, health, and beauty products, to exercise and fitness products, books, or to toys, games for children, and anything you can think of is available.
As Seen On TV products are also available on the internet. New Easy is the name of their website which was formed in 2015. This has widened their market reach, making their products readily available for customers all over the world.
Televisions are still mediums being used by businesses to advertise their products. These advertisements wouldn’t continue to air if they weren’t profitable and effective. It is the fastest way to sell to the customers and inform them about the product.